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Adidas

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Adidas: A Synonym of Performance and Innovation

Adidas: A Brand Founded on Sports Excellence

Launched in 1949 in Germany by brothers Adi and Rudolf Dassler, the company initially called "Dassler" was renamed Adidas. Following differences, Rudolf left to found what would become Puma. Oriented from the outset towards optimizing sporting performance, Adidas began by manufacturing football shoes and bags. Track and field legend Jesse Owens was an early adopter of Adidas products during the 1936 Olympic Games in Berlin. Over time, Adidas increased its involvement in the Olympic Games, becoming an official sponsor in 2012. Known worldwide as "the brand with the three stripes", Adidas has overcome difficult times by modernizing its image and diversifying its products.

Major Innovation in Sneakers: Adidas Boost

In response to competitors' Air technology, Adidas introduced Boost technology, a major advancement over traditional EVA soles, developed in collaboration with a specialist laboratory. This innovation has become a reference, used today in popular models like those designed by Kanye West. Adidas has thus strengthened its link with young and trendy cultures, notably through its Adidas Originals "Adidas All In" campaign, which highlighted stars such as Lionel Messi and rapper BOB in 2011.

The Adidas Originals trefoil logo, which adorned all products until 1997, is now reserved for vintage clothing evoking the period from 1940 to 1980, replaced by the Performance logo for current collections.

Adidas Key Ambassadors: Influence and Style

With important collaborations like those with Kanye West for Yeezy or Pharrell Williams for the NMD Human Race, Adidas is positioning itself as a pillar of streetwear. The collaboration with Kanye West is particularly notable, with many reimagined designs that have defined modern streetwear. Adidas is also exploring high fashion, with partnerships with Yohji Yamamoto for Y-3 and Raf Simons for the Raf Simons Ozweego 2, boldly mixing technology and high fashion.

The Return of the Icons: Adidas Samba, Gazelle, and Forum

Under the influence of the Blokecore trend, classics like the Samba and Gazelle are making a comeback, supported by the Adidas Originals trefoil logo. These models, rooted in British football culture from the 70s to 90s, have regained popularity during the 2022 World Cup, reinforced by collaborations with brands like Gucci and Kith.

Each model, from the Adidas Campus to the Adidas Samba, reflects a rich heritage and continued relevance, standing out in varied contexts from street fashion to professional sports, always with style and functionality. The diversity of collaborations and constant innovation make Adidas an essential brand for all fashion and sneaker lovers, perfectly embodying a fusion of tradition and modernity in each of its creations.

Adidas Campus

Originating from the adidas Tournament, originally designed for basketball, the Adidas Campus quickly gained favor in the hip-hop and streetwear scene. Its success later spread to skaters, attracted by its soft suede design and the iconic leather Three Stripes. Currently, she perfectly embraces the Y2K trend, harmonizing with the styles of the 2000s.

Adidas Gazelle

A true icon, the Adidas Gazelle has shone in the Adidas catalog since its creation in 1968. Initially intended to optimize the performance of athletes, it now dominates the list of the most popular models with its suede upper and leather finishes , suitable for all occasions.

Adidas Handball Spezial

Launched in 1979 for handball, the Adidas Handball Spezial has become a pillar of sneaker culture. With its suede upper and rubber sole, it offers a retro look that continues to captivate fans of current trends.

Adidas Samba

The Adidas Samba, a timeless classic, is anchored in the brand's football culture. Made with a full-grain leather upper, it combines elegance, comfort and durability. This sneaker illustrates Adidas' sporting heritage with its distinctive three stripes and rubber sole. To further celebrate football, Adidas has varied this iconic sneaker in the colors of famous clubs such as Arsenal, Manchester United, and Juventus.

Ideal for an active day in the city or on the field, the Adidas Samba combines style and functionality. Available in various colors, it allows you to personalize your style. Its classic design has stood the test of time, making it essential for all sneaker and fashion enthusiasts.

The Samba adds a retro touch to any wardrobe, with its rich history and timeless design, fusing tradition and modernity.

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