New Balance 327

NEW BALANCE 327 FOR MEN & WOMEN: ITS DESIGN AND INSPIRATION

New Balance is founded in 1906 by William J. Riley , a Boston shoemaker which set itself the objective of helping people suffering from foot problems by developing orthopedic insoles which offered better support at the level of the arch of the foot. The brand became known internationally in the 1960s when it decided to enter the running shoe market. sneakers like New Balance 990 and the New Balance 992 made New Balance shoes famous and popularized over the decades thanks to their quality and their comfort .

In 2020 , the equipment manufacturer called on Charlotte Lee , a British designer based in Manchester who has been working with the brand since 2014. During her creation process, the designer was able to draw on the brand's archives and draw inspiration from models from the 1970s such as the New Balance 320 and the Super Comp . The New Balance 327 incorporates several details such as the asymmetrical midsole, the V-shaped toe-box and the studded outsole .

NEW BALANCE 327 CASABLANCA: AN UNEXPECTED REVELATION

For the launch of the model, the brand with the capital " N " collaborates with the Parisian label Casablanca and presents the silhouette during the Fall/Winter 2020 show at Paris Fashion Week . The luxury brand founded by Sharaf Tajer reinvents the New Balance 327 by giving it a treatment retro-chicby using elements inspired by Tennis clubs . Intricate silhouette details are worthy of a high fashion house on Green iterations and Orange inspired aesthetic Mediterranean , very dear to the Franco-Moroccan designer. Later, the two entities will continue their collaboration by offering us the iterations Black , White , Red and Holly Green on the New Balance 327 but also on new models such as the New Balance 237 and the XC-72 .

NEW BALANCE 327: THE RENEWAL OF THE EQUIPMENT MANUFACTURER

The New Balance 327 is the first model specifically designed to establish New Balance's new strategy. It consists in reintroducing an archive model of the brand by associating with another entity, whether it is a brand, a designer or another label. This is particularly the case of the New Balance 550 which is originally a model designed in 1989 by Steven Smith who failed to conquer the basketball shoe market against models like the Air Jordan 4 . We have to wait until 2020 and Teddy Santis, creator of the high-end streetwear boutique Love Leon Dore to see the meteoric success among men and women of retro sneakers. The very popular New Balance 2002R is also an archive model from 2010 that the equipment manufacturer decided to relaunch with the Salehe Bembury Peace Be The Journey and Water Be The Guide collaborations of 2020. The following year, the Boston brand decided to partner with footwar Chinese designer Yue Wu to create the Refined Future collection more commonly known as Protective Pack.