New Balance 327

NEW BALANCE 327 FOR MEN & WOMEN: ITS DESIGN AND INSPIRATION

New Balance is founded in 1906 by William J. Riley , a Boston shoemaker which set itself the objective of helping people suffering from foot problems by developing orthopedic insoles which offered better support at the level of the arch of the foot. The brand became known internationally in the 1960s when it decided to enter the running shoe market. sneakers like New Balance 990 and the New Balance 992 made New Balance shoes famous and popularized over the decades thanks to their quality and their comfort .

In 2020 , the equipment manufacturer called on Charlotte Lee , a British designer based in Manchester who has been working with the brand since 2014. During her creation process, the designer was able to draw on the brand's archives and draw inspiration from models from the 1970s such as the New Balance 320 and the Super Comp . The New Balance 327 incorporates several details such as the asymmetrical midsole, the V-shaped toe-box and the studded outsole .

NEW BALANCE 327 CASABLANCA: AN UNEXPECTED REVELATION

For the launch of the model, the brand with the capital " N " collaborates with the Parisian label Casablanca and presents the silhouette during the Fall/Winter 2020 show at Paris Fashion Week . The luxury brand founded by Sharaf Tajer reinvents the New Balance 327 by giving it a treatment retro-chicby using elements inspired by Tennis clubs . Intricate silhouette details are worthy of a high fashion house on Green iterations and Orange inspired aesthetic Mediterranean , very dear to the Franco-Moroccan designer. Later, the two entities will continue their collaboration by offering us the iterations Black , White , Red and Holly Green on the New Balance 327 but also on new models such as the New Balance 237 and the XC-72 .

NEW BALANCE 327: THE RENEWAL OF THE EQUIPMENT MANUFACTURER

The New Balance 327 is the first model specifically designed to establish New Balance's new strategy. It consists in reintroducing an archive model of the brand by associating with another entity, whether it is a brand, a designer or another label. This is particularly the case of the New Balance 550 which is originally a model designed in 1989 by Steven Smith who failed to conquer the basketball shoe market against models like the Air Jordan 4 . We have to wait until 2020 and Teddy Santis, creator of the high-end streetwear boutique Love Leon Dore to see the meteoric success among men and women of retro sneakers. The very popular New Balance 2002R is also an archive model from 2010 that the equipment manufacturer decided to relaunch with the Salehe Bembury Peace Be The Journey and Water Be The Guide collaborations of 2020. The following year, the Boston brand decided to partner with footwar Chinese designer Yue Wu to create the Refined Future collection more commonly known as Protective Pack.

Filters

Filters

39 products

On sale
New Balance 327 Military GreenNew Balance 327 Military Green
New Balance
New Balance 327 Military Green Sale priceFrom 155 € Regular price205 €
On sale
New Balance 327 Casablanca Red Monogram | Addict SneakersNew Balance 327 Casablanca Red Monogram | Addict Sneakers
New Balance
New Balance 327 Casablanca Red Monogram Sale priceFrom 245 € Regular price295 €
On sale
New Balance 327 Energy LimeNew Balance 327 Energy Lime
New Balance
New Balance 327 Energy Lime Sale priceFrom 165 € Regular price215 €
On sale
New Balance 327 Moonbeam Oak Leaf GreenNew Balance 327 Moonbeam Oak Leaf Green
New Balance
New Balance 327 Moonbeam Oak Leaf Green Sale priceFrom 175 € Regular price225 €
On sale
New Balance 327 Navy BlueNew Balance 327 Navy Blue
New Balance
New Balance 327 Navy Blue Sale priceFrom 145 € Regular price195 €
On sale
New Balance 327 White Yellow OliveNew Balance 327 White Yellow Olive
New Balance
New Balance 327 White Yellow Olive Sale priceFrom 155 € Regular price205 €
On sale
New Balance 327 Casablanca Black Logo - MS327CBC | Addict SneakersNew Balance 327 Casablanca Black Logo | Addict Sneakers
New Balance
New Balance 327 Casablanca Black Logo Sale priceFrom 215 € Regular price265 €
On sale
New Balance 327 Casablanca Holly Green - MS327CAB | Addict SneakersNew Balance 327 Casablanca Holly Green | Addict Sneakers
New Balance
New Balance 327 Casablanca Holly Green Sale priceFrom 245 € Regular price295 €
On sale
New Balance 327 Moonbeam White Navy | Addict SneakersNew Balance 327 Moonbeam White Navy | Addict Sneakers
New Balance
New Balance 327 Moonbeam White Navy Sale priceFrom 135 € Regular price185 €
On sale
New Balance 327 Moonbeam NoriNew Balance 327 Moonbeam Nori
New Balance
New Balance 327 Moonbeam Nori Sale priceFrom 165 € Regular price215 €
Save 50 €
New Balance 327 Undyed
New Balance
New Balance 327 Undyed Sale price195 € Regular price245 €
On sale
New Balance 327 Aries WhiteNew Balance 327 Aries White
New Balance
New Balance 327 Aries White Sale priceFrom 665 € Regular price715 €
On sale
New Balance 327 OrangeNew Balance 327 Orange
New Balance
New Balance 327 Orange Sale priceFrom 165 € Regular price215 €
On sale
New Balance 327 Blue YellowNew Balance 327 Blue Yellow
New Balance
New Balance 327 Blue Yellow Sale priceFrom 185 € Regular price235 €
Sold out
New Balance 327 Dark BlazeNew Balance 327 Dark Blaze
New Balance
New Balance 327 Dark Blaze Sale price900 € Regular price950 €
On sale
New Balance 327 CastlerockNew Balance 327 Castlerock
New Balance
New Balance 327 Castlerock Sale priceFrom 185 € Regular price235 €
Save 50 €
New Balance 327 Primary Pack Blue
New Balance
New Balance 327 Primary Pack Blue Sale price405 € Regular price455 €
Sold out
New Balance 327 Staud Sea Salt Atlantic
New Balance
New Balance 327 Staud Sea Salt Atlantic Sale price900 € Regular price950 €
On sale
New Balance 327 YellowNew Balance 327 Yellow
New Balance
New Balance 327 Yellow Sale priceFrom 195 € Regular price245 €
On sale
New Balance 327 Atmos Realtree CamoNew Balance 327 Atmos Realtree Camo
New Balance
New Balance 327 Atmos Realtree Camo Sale priceFrom 195 € Regular price245 €
On sale
New Balance 327 Aluminum
New Balance
New Balance 327 Aluminum Sale priceFrom 225 € Regular price275 €
On sale
New Balance 327 Outerspace
New Balance
New Balance 327 Outerspace Sale priceFrom 175 € Regular price225 €
On sale
New Balance 327 Triple BlackNew Balance 327 Triple Black
New Balance
New Balance 327 Triple Black Sale priceFrom 245 € Regular price295 €
On sale
New Balance 327 Moonbeam Desert Pink GumNew Balance 327 Moonbeam Desert Pink Gum
New Balance
New Balance 327 Moonbeam Desert Pink Gum Sale priceFrom 145 € Regular price195 €
On sale
New Balance 327 Workwear Nightwatch GreenNew Balance 327 Workwear Nightwatch Green
New Balance
New Balance 327 Workwear Nightwatch Green Sale priceFrom 165 € Regular price215 €
On sale
New Balance 327 Team Red Royal BlueNew Balance 327 Team Red Royal Blue
New Balance
New Balance 327 Team Red Royal Blue Sale priceFrom 155 € Regular price205 €
On sale
New Balance 327 Cream Yellow RedNew Balance 327 Cream Yellow Red
New Balance
New Balance 327 Cream Yellow Red Sale priceFrom 205 € Regular price255 €
On sale
New Balance 327 Blue Sea SaltNew Balance 327 Blue Sea Salt
New Balance
New Balance 327 Blue Sea Salt Sale priceFrom 165 € Regular price215 €
On sale
New Balance 327 Sea Salt White
New Balance
New Balance 327 Sea Salt White Sale priceFrom 145 € Regular price195 €
On sale
New Balance 327 Summer Fog
New Balance
New Balance 327 Summer Fog Sale priceFrom 165 € Regular price215 €
On sale
New Balance 327 Moonbeam Classic Burgundy
New Balance
New Balance 327 Moonbeam Classic Burgundy Sale priceFrom 175 € Regular price225 €
On sale
New Balance 327 Navy Blue Red WhiteNew Balance 327 Navy Blue Red White
New Balance
New Balance 327 Navy Blue Red White Sale priceFrom 175 € Regular price225 €
On sale
New Balance 327 Team Away GrayNew Balance 327 Team Away Gray
New Balance
New Balance 327 Team Away Gray Sale priceFrom 145 € Regular price195 €
On sale
New Balance 327 Casablanca Orange - MS327CBB | Addict SneakersNew Balance 327 Casablanca Orange | Addict Sneakers
New Balance
New Balance 327 Casablanca Orange Sale priceFrom 435 € Regular price485 €
On sale
New Balance 327 Casablanca Green Logo - MS327CBA | Addict SneakersNew Balance 327 Casablanca Green Logo | Addict Sneakers
New Balance
New Balance 327 Casablanca Green Logo Sale priceFrom 285 € Regular price335 €
On sale
New Balance 327 Primary Pack Red - MS327PE | Addict Sneakers
New Balance
New Balance 327 Primary Pack Red Sale priceFrom 185 € Regular price235 €
On sale
New Balance 327 Navy White - WS327CPB | Addict Sneakers
New Balance
New Balance 327 Navy White Sale priceFrom 175 € Regular price225 €
On sale
New Balance 327 Casablanca Green - MS327CBD | Addict SneakersNew Balance 327 Casablanca Green | Addict Sneakers
New Balance
New Balance 327 Casablanca Green Sale priceFrom 425 € Regular price475 €
On sale
New Balance 327 Joshua Vides Process | Addict SneakersNew Balance 327 Joshua Vides Process | Addict Sneakers
New Balance
New Balance 327 Joshua Vides Process Sale priceFrom 405 € Regular price455 €