Beginnings and Legacy of the Nike Air Jordan 1 Low
The Air Jordan 1 Low, initially launched in 1985, embodies a strong symbol of hip-hop and sports culture. Created by Peter Moore, this silhouette was the first shoe released by the collaboration between Michael Jordan and Nike, marking the start of an era. Even before the Air Jordan 1, Michael Jordan wore the Nike Air Ship, a transition that allowed Nike designers to refine what would become the iconic Air Jordan 1. Like its taller counterpart, it features the "Jordan Wings" logo, a guarantee of its authenticity and its close connection with the basketball legend.
In terms of performance, since its launch, the sneaker has been equipped with Nike Air technology, guaranteeing comfort, support and optimal protection, particularly at the ankle level. The first version, named "Bred", was controversial and even banned from NBA courts, but it only increased interest in this iconic shoe.
Air Jordan 1 Low for everyone
While the original 1985 version was characterized by its height, the Jumpman brand diversified its offering with the launch of the Air Jordan 1 Mid in the early 2000s and continued to enrich the range with the Air Jordan 1 Low. This low model stands out for its style suitable for summer days or for those who prefer a more discreet sneaker. It offers a versatile and stylish alternative, suitable for a wide range of tastes and situations.
The popularity of the Air Jordan 1 Mid and Low has skyrocketed, especially since late 2019 with editions such as the Fearless Pack and the highly sought-after AJ1 Mid Maison Chateau Rouge, reiterating the original 1985 colorways in a fresh and new form. innovative.
Growth in popularity of the Air Jordan 1 Low
Traditionally, Jordan Brand has focused on promoting the High model as the top of its lineup. The Mid and Low versions were often relegated to secondary positions, available in abundance in malls as more accessible options. However, recent years have seen a change in strategy, with a significant increase in colorways and special editions for the Mid and Low versions.
In 2019, model diversification was manifested by an increased presence of Mid and Low versions, with 35 Mids and 17 Lows out of a total of 80 models launched that year, compared to no Mids and only four Lows a few years previously. Limited editions such as the AJ1 Low Paris and the AJ1 Retro Low Travis Scott have met with great success, proving that these low-top versions are now seen as collector's items in their own right.
The low-top version of the Air Jordan 1 continues to gain popularity and attract new fans, thanks to a diverse offering that meets the needs of an ever-widening and demanding community of sneakerheads.
