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Air Jordan 1 Mid

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Air Jordan 1 Mid: Between Heritage and Evolution of the Jumpman
A model anchored in history

The Air Jordan 1 Mid is a pillar of hip-hop and sports culture, its history being as rich as that of its big sister, the Air Jordan 1 High. Created in 1985 by Peter Moore, who also designed the famous Equipment range for Adidas, this sneaker shares a similar architecture to the Air Force 1 and was the first shoe resulting from the collaboration between Michael Jordan and Nike. It features the famous “Jordan Wings” logo, the emblematic symbol of this collaboration. Equipped with Nike's Air technology from the outset, the sneaker offers optimal comfort, support and increased protection, particularly at the ankle level. The original "Bred" version was even banned from NBA courts for non-compliance with the dress code, leading to fines that Nike used as marketing leverage to increase the model's notoriety.

Air Jordan 1 Mid for a modern lifestyle

The Air Jordan 1 Mid, while sharing the name with the High version, offers a distinct interpretation with a mid-top construction that stops at mid-ankle. This design allows for greater stylistic adaptation, blending easily with various outfits. Jordan Brand has diversified this model, offering a wide range of choices adapted to fans' preferences throughout the seasons. Thanks to its attractive price, the Air Jordan 1 Mid has become a popular option within the sneaker community, particularly in a market dominated by the resale of rare models. Its unisex appearance enhances its appeal, making it popular among both men and women.

Innovations with special editions and varied colors

Jordan Brand has enriched the Air Jordan 1 Mid offering with a multitude of colors, from sober tones like Wolf Gray and White Light Smoke Grey, to more daring designs like the To My First Coach. This silhouette has successfully integrated the codes of street culture, capturing the essence of different generations thanks to successful collaborations and special editions. Among these, the Fearless pack and the Air Jordan 1 Mid Maison Château Rouge stand out, as well as the Air Jordan 1 Mid UNC which celebrates the colors of the University of North Carolina, Michael Jordan's alma mater. These models demonstrate the brand's continued commitment to innovate and surprise sneaker enthusiasts.

The Jumpman brand continues to captivate fans with new colors and special editions, thus consolidating the legendary status of the Air Jordan 1 Mid in the world of sneakers.

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