New Balance 550New Balance 2002RNew Balance 9060New Balance 530New Balance 990New Balance 991New Balance 992New Balance 327New Balance 1906RNew Balance 650New Balance 990New Balance x Casablanca
New Balance
New Balance New Balance 860 V2 OG White Silver
à partir de - 120 €
New Balance New Balance 9060 Granite Pink
à partir de - 180 €
New Balance New Balance 530 White Pink
à partir de - 120 €
New Balance New Balance 2002R Mushroom Hazy Peach
à partir de - 200 €
New Balance New Balance 990 V3 Scarlet
à partir de - 120 €
New Balance New Balance 860 V2 Black White Silver
à partir de - 120 €
New Balance New Balance 1906R Licorice
à partir de - 200 €
New Balance New Balance 530 Triple Black
à partir de - 120 €
New Balance New Balance 993 Made In USA Grey
à partir de - 440 €
New Balance New Balance 1906R Silver Blue
à partir de - 180 €
New Balance New Balance WRPD Runner Sea Salt
à partir de - 260 €
New Balance New Balance 1906R Ganni Sail
à partir de - 120 €
New Balance New Balance 1906R Ganni Yellow
à partir de - 120 €
New Balance New Balance 610 Aminé The Mooz
à partir de - 120 €
New Balance New Balance 1906D Protection Pack Beige
à partir de - 240 €
New Balance New Balance 990V3 - Made In USA Cream Blue
à partir de - 120 €
New Balance New Balance 327 True Camo Plum
à partir de - 120 €
New Balance New Balance 580 White Nightwatch Green
à partir de - 160 €
New Balance New Balance 2002R Gore-Tex Navy Arctic Grey
à partir de - 120 €
New Balance New Balance 550 Aime Leon Dore Taupe Suede
à partir de - 120 €
New Balance New Balance 530 Summer Fog
à partir de - 120 €
New Balance New Balance 650 Aime Leon Dore Blue Haze
à partir de - 120 €
New Balance New Balance 550 White Cobalt Blue
à partir de - 120 €
New Balance New Balance 550 White Turtledove
à partir de - 150 €
New Balance New Balance 9060 Navy
à partir de - 210 €
New Balance New Balance 1906R Harbor Grey
à partir de - 200 €
New Balance New Balance 1906N Team Away Grey
à partir de - 200 €
New Balance New Balance 550 Distressed Nimbus Cloud Navy
à partir de - 170 €
New Balance New Balance 550 White Classic Green
à partir de - 140 €
New Balance New Balance 550 White Shadow Grey
à partir de - 160 €
New Balance New Balance 550 Rich Paul Forever Yours
à partir de - 220 €
New Balance New Balance 550 White Timberwolf
à partir de - 170 €
New Balance New Balance 2002R Driftwood Sandstone
à partir de - 210 €
New Balance New Balance 2002R Gore-Tex Pine JJJJOUND
à partir de - 280 €
New Balance New Balance 530 White Palm Leaf
à partir de - 120 €
New Balance New Balance 1906R Metallic Teal
à partir de - 210 €
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New Balance: An American Model of Success
History of the brand: Synonymous with Quality and Comfort
Born in 1906 under the name The New Balance Arch Company in Massachusetts, New Balance is one of the pioneers of the sneaker industry, long before giants like Puma, Nike or Adidas. Founded by William J. Riley, a shoemaker who wanted to help people with foot problems, the brand first produced orthopedic insoles. The name “New Balance” comes from the observation of chicken feet, whose three points of support provided perfect balance. This philosophy of comfort and balance is reflected in every shoe produced, often using premium materials like pigskin leather and handcrafted to ensure superior quality.
New Reference in the World of Running
After being passed down to Riley's daughter, the company took a new direction in 1961 with the launch of the New Balance Trackster, the first running shoe available in multiple widths. This shift marks the beginning of the brand's commitment to running, taking advantage of the growth of this sport in the 1960s, while maintaining a foothold in the world of orthopedic insoles thanks to this innovation.
New Balance's popularity reached new heights when it equipped almost all participants in the New York marathon, thus asserting its global presence.
New Balance 9060: A Fusion of Style and Performance
The New Balance 9060, one of the recent creations of the New Balance teams, perfectly illustrates the combination of modern aesthetics and sporty functionality. Featuring an upper combining mesh and suede, this sneaker stands out for its avant-garde design, reinforced by a thick REVlite sole. Quickly acclaimed by brand aficionados, the 9060 stood out through notable collaborations with creators like Bricks & Wood, Joe Freshgoods, and Bodega.
New Balance 550: A Cult Renaissance
Originally launched in 1989, the New Balance 550 features a smooth leather and perforated mesh upper, supported by a high-quality rubber sole. Intended for basketball courts, it failed to prevail against competitors of the time, such as the Air Jordan 4. However, in 2020, thanks to a collaboration with Aimé Léon Dore of Teddy Santis, this model retro has conquered a new audience, appreciated for its accessibility, quality and comfort.
New Balance 1906R: A Marked Return
Initially created in 2009, the NB 1906R was reintroduced in 2022 in a modernized version reminiscent of the popular 2002R. This model combines a mesh base with leather details and TPU reinforcements, creating a look that is both retro and contemporary. This silhouette has benefited from collaborations with brands such as GANNI, Aimé Léon Dore, thisisneverthat, and Auralee, cementing its place in the current fashion landscape.
New Balance 2002R: Between Luxury and Performance
Originally released in 2010 and produced exclusively in the USA, the New Balance 2002R gained global recognition ten years later, notably with Salehe Bembury's "Peace Be The Journey" collaboration. Known for its premium materials and exceptional comfort, it has attracted a global audience. In 2021, the partnership with Chinese designer Yue Wu for the “Protection Pack” introduced innovative colorways like Rain Cloud, Sea Salt, and Phantom.
New Balance 530: A Classic Reinvented
Since its launch in the early 90s, the New Balance 530 has been recognized for its functional and streamlined design, originally designed for running. In 2015, it was modernized with more resistant materials, meeting the demands of current trends, while remaining faithful to its roots of simplicity and efficiency.
Collaborations Reflecting Brand Values
New Balance stands out for its collaborations with brands and designers like JJJJound, Joe Freshgoods, and Aime Léon Dore, strengthening its brand image focused on quality and innovation without necessarily relying on ambassadors. These partnerships reflect the values of performance and comfort that are at the heart of New Balance, while capturing the essence of current streetwear fashion.
New Balance continues to prove that innovation in comfort and performance can coexist with influential streetwear style, affirming its status as an iconic brand in both sports and everyday fashion.
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