New Balance 550New Balance 2002RNew Balance 9060New Balance 530New Balance 990New Balance 991New Balance 992New Balance 327New Balance 1906RNew Balance 650New Balance 990New Balance x Casablanca
New Balance
New Balance New Balance Fuelcell Rc Elite V2 Tokyo Design Studio Gray Vetiver
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New Balance New Balance 550 White Black Rain Cloud
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New Balance New Balance 550 White Indigo
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New Balance New Balance 990 V3 Olive Leaf
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New Balance New Balance 920 Navy Beige
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New Balance New Balance 990 V2 Kith Tannin
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New Balance New Balance 990 V3 Patta Keep Your Family Close
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New Balance New Balance 2002R Mule Rain Cloud
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New Balance New Balance 990 V2 Made In Usa Marigold
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New Balance New Balance 990 V2 Made In Usa Black
à partir de - 280 €
New Balance New Balance 2002R Mule Sns Desert Palm
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New Balance New Balance 2002R Mule Phantom
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New Balance New Balance 550 White Scarlet Pink
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New Balance New Balance 530 White Silver Pink
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New Balance New Balance 991 Made In Uk Gray Teal
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New Balance New Balance 1500 Made In Uk Pacific Majolica Blue
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New Balance New Balance 650 White Blue
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New Balance New Balance 650 White Red
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New Balance New Balance 327 Aluminum
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New Balance New Balance 327 Outerspace
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New Balance New Balance 530 White Gray Navy
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New Balance New Balance 827 Abzorb Og Blue
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New Balance New Balance 993 Made In Usa Joe Freshgoods Sage
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New Balance New Balance 993 Made In Usa Joe Freshgoods Arctic Blue
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New Balance New Balance 9060 Workwear
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New Balance New Balance 920 Made In Uk Gray Navy
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New Balance New Balance 920 Made In Uk Pink Gray
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New Balance New Balance 991 Made In Uk Castlerock Navy
à partir de - 330 €
New Balance New Balance 990 V3 Made In Usa Green Cream
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New Balance New Balance 990 V2 Made In Usa Navy Sea Salt
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New Balance New Balance 990V1 Made In Usa Cream Olive
à partir de - 270 €
New Balance New Balance 550 Marquette
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New Balance New Balance 550 Natural Indigo Suede
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New Balance New Balance 550 Black White
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New Balance New Balance 550 White Blue Groove
à partir de - 170 €
New Balance New Balance 990 V3 Made In Usa Cream Blue
à partir de - 120 €
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New Balance: An American Model of Success
History of the brand: Synonymous with Quality and Comfort
Born in 1906 under the name The New Balance Arch Company in Massachusetts, New Balance is one of the pioneers of the sneaker industry, long before giants like Puma, Nike or Adidas. Founded by William J. Riley, a shoemaker who wanted to help people with foot problems, the brand first produced orthopedic insoles. The name “New Balance” comes from the observation of chicken feet, whose three points of support provided perfect balance. This philosophy of comfort and balance is reflected in every shoe produced, often using premium materials like pigskin leather and handcrafted to ensure superior quality.
New Reference in the World of Running
After being passed down to Riley's daughter, the company took a new direction in 1961 with the launch of the New Balance Trackster, the first running shoe available in multiple widths. This shift marks the beginning of the brand's commitment to running, taking advantage of the growth of this sport in the 1960s, while maintaining a foothold in the world of orthopedic insoles thanks to this innovation.
New Balance's popularity reached new heights when it equipped almost all participants in the New York marathon, thus asserting its global presence.
New Balance 9060: A Fusion of Style and Performance
The New Balance 9060, one of the recent creations of the New Balance teams, perfectly illustrates the combination of modern aesthetics and sporty functionality. Featuring an upper combining mesh and suede, this sneaker stands out for its avant-garde design, reinforced by a thick REVlite sole. Quickly acclaimed by brand aficionados, the 9060 stood out through notable collaborations with creators like Bricks & Wood, Joe Freshgoods, and Bodega.
New Balance 550: A Cult Renaissance
Originally launched in 1989, the New Balance 550 features a smooth leather and perforated mesh upper, supported by a high-quality rubber sole. Intended for basketball courts, it failed to prevail against competitors of the time, such as the Air Jordan 4. However, in 2020, thanks to a collaboration with Aimé Léon Dore of Teddy Santis, this model retro has conquered a new audience, appreciated for its accessibility, quality and comfort.
New Balance 1906R: A Marked Return
Initially created in 2009, the NB 1906R was reintroduced in 2022 in a modernized version reminiscent of the popular 2002R. This model combines a mesh base with leather details and TPU reinforcements, creating a look that is both retro and contemporary. This silhouette has benefited from collaborations with brands such as GANNI, Aimé Léon Dore, thisisneverthat, and Auralee, cementing its place in the current fashion landscape.
New Balance 2002R: Between Luxury and Performance
Originally released in 2010 and produced exclusively in the USA, the New Balance 2002R gained global recognition ten years later, notably with Salehe Bembury's "Peace Be The Journey" collaboration. Known for its premium materials and exceptional comfort, it has attracted a global audience. In 2021, the partnership with Chinese designer Yue Wu for the “Protection Pack” introduced innovative colorways like Rain Cloud, Sea Salt, and Phantom.
New Balance 530: A Classic Reinvented
Since its launch in the early 90s, the New Balance 530 has been recognized for its functional and streamlined design, originally designed for running. In 2015, it was modernized with more resistant materials, meeting the demands of current trends, while remaining faithful to its roots of simplicity and efficiency.
Collaborations Reflecting Brand Values
New Balance stands out for its collaborations with brands and designers like JJJJound, Joe Freshgoods, and Aime Léon Dore, strengthening its brand image focused on quality and innovation without necessarily relying on ambassadors. These partnerships reflect the values of performance and comfort that are at the heart of New Balance, while capturing the essence of current streetwear fashion.
New Balance continues to prove that innovation in comfort and performance can coexist with influential streetwear style, affirming its status as an iconic brand in both sports and everyday fashion.
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